Overview

• LoudCrowd enables creators to generate several different affiliate links in order to send their followers to the most appropriate landing page to initiate their buyer journey within your e-commerce site.
• Link generation actions are available to creators from the Storefront itself and the Creator Widget installed on your e-commerce site's product detail pages.
• To tell LoudCrowd how to create affiliate links, you define the base of the affiliate URLs.
• LoudCrowd uses a set of predefined parameters to interpret the correct creator data to display on a linked page.
• LoudCrowd affiliate links are compatible with common URL shorteners.

Define your Base Storefront URL Structure

When you create your Storefront page within your eCommerce site, you can define the base URL for the page. Below are some typical structures:

yourWebsiteDomain.com/pages/creator-storefront

yourWebsiteDomain.com/uniqueStorefrontPageURL

yourWebsiteDomain.com/uniqueStorefrontPageURL?customUTMParameters

Add your Base Storefront URL in the LoudCrowd Brand App

LoudCrowd uses your base Storefront URL to generate unique affiliate links for each of your creators. To tell LoudCrowd what base URL to use, follow these steps:

1. Log in to the LoudCrowd Brand App
2. Navigate to a Creator Storefront Program
3. Open Program Settings
4. In the Ambassador Template URL field, enter your base URL structure

LoudCrowd-generated Affiliate & Storefront URLs

LoudCrowd appends pre-defined parameters to the base URL you specified to identify the correct ambassador data to display on the page and credit purchases back to the appropriate creator. Below are the different types of affiliate links that LoudCrowd can generate and the URL structure for each:

Storefront Link & Ambassador ID Parameter

The lc_ambassador_id parameter is always added to a LoudCrowd affiliate link, as it uniquely identifies your creator. It takes the form of:

lc_ambassador_id=uniqueEncodedIdentifier

The complete URL to a Creator Storefront has this general structure:

yourWebsiteDomain.com/pages/creator-storefront?lc_ambassador_id=Y3VzdG9tZXI6NDEzODczNQ

This is considered the 'default' affiliate Storefront link. It is the link shared with creators in their LoudCrowd Creator Hub, which is often chosen to be shared in welcome emails. It is typical for creators to add this link to their Link in Bio.

Collection Links

The lc_collection_id parameter is added to a LoudCrowd affiliate link whenever the creator generates a link to share a specific collection to their audience. The link points directly to that specific collection within the Creator Storefront. This is a very common link for creators to share in their Instagram Stories.

The complete URL to a Creator Storefront Collection has this general structure:

yourWebsiteDomain.com/pages/creator-storefront?lc_ambassador_id=Y3VzdG9tZXI6NDEzODczNQ&lc_collection_id=YW1iYXNzYWRvcl9jb2xsZWN0aW9uOjE2ODc3

Shop My Posts Link

LoudCrowd sets a specific input for the lc_collection_id parameter to distinguish a special pre-defined collection called 'Shop My Posts.' This collection contains all of a creator's social posts and uploaded UGC that they have tagged with products. Linking to Shop My Posts enables their buyers to have a direct path to purchase the items showcased in the creator's content. The Shop My Posts link is often shared from Instagram Stories, and is the most popular link for creators to add to their Link in Bio.

The lc_collection_id=shop-my-posts parameter is added to a LoudCrowd affiliate link whenever the creator generates a link to share their Shop My Posts collection with their audience.

The full URL to a Creator Storefront Shop My Posts Collection has this general structure:

yourWebsiteDomain.com/pages/creator-storefront?lc_ambassador_id=Y3VzdG9tZXI6NDEzODczNQ&lc_collection_id=shop-my-posts

Product Links

The lc_product_id and featuredparameters are added to a LoudCrowd affiliate link whenever the creator generates a link to share a specific product to their audience. This link sends buyers to a specific product on the creator's Storefront. It also continues to highlight the product on the Storefront as buyers explore around it for more products, so they can always refer back to the original product that drew their purchase intent. This is one of the most common links creators can share in their Instagram Stories.

The complete URL to a Creator Storefront Product has this general structure:

yourWebsiteDomain.com/pages/creator-storefront?lc_ambassador_id=Y3VzdG9tZXI6NTEwMjAzMA&lc_product_id=cHJvZHVjdDo0NTQ0NzE0MzQ&featured

These parameters can be combined with the lc_collection_id parameter to send a buyer to a specific product, and then direct them to explore more like products within the larger associated collection.

The full URL becomes:

yourWebsiteDomain.com/pages/creator-storefront?lc_ambassador_id=Y3VzdG9tZXI6NTEwMjAzMA&lc_product_id=cHJvZHVjdDo0NTQ0NzE0MzQ&lc_collection_id=YW1iYXNzYWRvcl9jb2xsZWN0aW9uOjE3MzQ1&featured

Media Links

The lc_media_id parameter is added to a LoudCrowd affiliate link whenever the creator generates a link to share a specific piece of shoppable content from their Storefront. This link sends buyers to a specific piece of content and associated product on the creator's Storefront so that buyers can 'shop the post.' This is a common link for creators to share in their Instagram Stories.

The complete URL to a Creator Storefront Media has this general structure:

yourWebsiteDomain.com/pages/creator-storefront?lc_ambassador_id=Y3VzdG9tZXI6NTEwMjAzMA&&lc_media_id=bWVkaWE6MjA4MDQ3OTUz

Like with the lc_product_id parameter, the lc_media_id parameter can be combined with the lc_collection_id parameter to send a buyer to a specific shoppable post and then direct them to explore more like products and shoppable posts within a larger associated collection.